About Us

Built for execution, Amplify empowers organizations with the tools to streamline strategic initiatives, track progress, and drive impact at scale.

Who We Are

At Amplify, we empower organizations worldwide to efficiently align, manage, and execute their strategic plans. Since our founding in Adelaide, Australia, in 2008, we've grown into a global leader, with offices in Los Angeles, Austin, London, Mumbai, and Adelaide. Our platform transforms complex processes into clear, actionable insights, helping businesses drive meaningful change across the globe.

Our Journey

From a local startup to a global powerhouse, Amplify is recognized worldwide for delivering exceptional strategic outcomes. Our growth reflects our relentless pursuit of excellence and our commitment to turning your strategic outputs into impactful outcomes.

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Discover how Amplify can revolutionize your organization's approach to strategic execution.

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Your Vision, Our Partnership, Shared Success.

At Amplify, we embrace a customer-led development model, working closely with our customers to listen, understand, and co-create. When you choose Amplify, you're not just buying into our vision; you're joining a vibrant community where we build together. Our partnership is rooted in shared best practices, where our collective expertise drives excellence in Strategy Execution.

Data Security and Privacy

Amplify is a SaaS solution hosted on Microsoft Azure, utilizing global datacenters across all operating regions. ISO/IEC 27001:2013 certified, with SSO support for secure, seamless access. We prioritize data privacy and security.​

Meet our Team

Our diverse, global team brings innovative thinking and unmatched expertise, committed to transforming strategy execution for organizations of all sizes.

Prashant Chandra
Chief Executive Officer
Matt Williams
Founder and Chief Product Officer
John Macomber
VP of Global Sales and Business Development
Craig Biggs
Head of Engineering
Ryan Davies
Head of Account Management
Rhys Dyson
Financial Controller
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